Creating a “Matter-verse” for Asean fandom communities with guest-host D.A. Attamimi

4 min read Topics A study on fandoms in Asean, plus Japan, delves into what matters for a fandom, with the resulting concept of “Matter-verse” being a manifestation of the core learnings, says HILL Asean’s Devi Attamimi. Finding a welcoming fandom community is a good opportunity for brands. People in Asean see brands as aContinue reading “Creating a “Matter-verse” for Asean fandom communities with guest-host D.A. Attamimi”