Tag: anthropology
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Saint Onii-san (聖☆おにいさん). Understanding the Japanese Strategy of Syncretism
When we work as anthropologists, especially we media archaeologists, it is central to question our own interpretations as biased at best. Still, there is work to do. Through our tireless dialogues and humdrum carrying-ons there remains the work of turning lead into gold. This alchemy is anthropology. Learning to see the world for what it…
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The Mascots that Made Us: From Tony the Tiger, to Pikachu.
As a media studies scholar and cereal addict, I find popular culture mascots such as Tony the Tiger and the King Vitamin (my all time fav, second only to Count Chocula) to be fascinating examples of how branding and marketing are used to create narratives that capture the attention and loyalty of audiences.
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They Shall Be As Fetching As They Are Deadly: A Reader Responds to Pride and Prejudice and Zombies
Oh, The Mash-Up Novel and the tedious relationship between Cultural Production and Cultural Preservation. Pride and prejudice and Zombies… is as important as Pride and Prejudice itself? Let the discussions begin!
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FLCL Retrospective: The Hero’s (Horny) Journey
FLCL, oh gimme that foo-ri coo-ri. The early 2000’s found me sneaking into my mom’s tv room to catch Adult Swim’s broadcast of a bizarre six-episode… what I would call event, about yet another boy caught up in mecha-madness. Now, before I managed to write this off as some offbrand random wannabe EVA, I found…
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Creating a “Matter-verse” for Asean fandom communities with guest-host D.A. Attamimi
4 min read Topics A study on fandoms in Asean, plus Japan, delves into what matters for a fandom, with the resulting concept of “Matter-verse” being a manifestation of the core learnings, says HILL Asean’s Devi Attamimi. Finding a welcoming fandom community is a good opportunity for brands. People in Asean see brands as a…