Tag: anthropology
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“10 Legendary Chinese Folklore Heroes Who Are Ready to Battle in Your Favorite Video Games”
Get ready to fight alongside Sun Wukong and other iconic heroes from Chinese mythology in these epic video games! If you’re a fan of video games and Chinese folklore, then you’re in luck! From the mighty Sun Wukong to the cunning Da Ji, these legendary heroes are ready to battle it out in your favorite…
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Saint Onii-san (聖☆おにいさん). Understanding the Japanese Strategy of Syncretism
When we work as anthropologists, especially we media archaeologists, it is central to question our own interpretations as biased at best. Still, there is work to do. Through our tireless dialogues and humdrum carrying-ons there remains the work of turning lead into gold. This alchemy is anthropology. Learning to see the world for what it…
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The Mascots that Made Us: From Tony the Tiger, to Pikachu.
As a media studies scholar and cereal addict, I find popular culture mascots such as Tony the Tiger and the King Vitamin (my all time fav, second only to Count Chocula) to be fascinating examples of how branding and marketing are used to create narratives that capture the attention and loyalty of audiences.