Poem
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I lost someone close to me last week. One of my parents, to tell you the truth. And while they weren’t exactly a birth parent, they practically raised me. Some of my earliest memories are of escaping my childhood home through the back window, down the juniper tree, up Sir Gillingham Street, and to their…
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The Mascots that Made Us: From Tony the Tiger, to Pikachu.
Adventure, aesthetic theory, aesthetics, anthropology, Art, Backpacking, branding, breakfast cereal, captain crunch, celebrity, cereal, cereals, count chocula, critical media, critical theory, cultural studies, culture, game studies, History, human psychology, inspiration, Japanese mascots, king vitamin, literary, literature, marketing, mascot, mascots, media studies, media theory, new media, new media studies, philosophy, Poem, poet, Poetry, rhetoric studies, rhetorical studies, storytelling, travel, ui, ur, Ux, writers life, WritingAs a media studies scholar and cereal addict, I find popular culture mascots such as Tony the Tiger and the King Vitamin (my all time fav, second only to Count Chocula) to be fascinating examples of how branding and marketing are used to create narratives that capture the attention and loyalty of audiences.