Tag: media studies
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Linking Shakespeare’s Ides of March and Japan’s Tengu Mythology: You Won’t Believe What We Discovered!
Uncovering the Mysteries of the Ides of March and Tengu no Kakuremino: Insights into Tragedy, Mythology, and Human Nature.
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Saint Onii-san (聖☆おにいさん). Understanding the Japanese Strategy of Syncretism
When we work as anthropologists, especially we media archaeologists, it is central to question our own interpretations as biased at best. Still, there is work to do. Through our tireless dialogues and humdrum carrying-ons there remains the work of turning lead into gold. This alchemy is anthropology. Learning to see the world for what it…
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The Mascots that Made Us: From Tony the Tiger, to Pikachu.
As a media studies scholar and cereal addict, I find popular culture mascots such as Tony the Tiger and the King Vitamin (my all time fav, second only to Count Chocula) to be fascinating examples of how branding and marketing are used to create narratives that capture the attention and loyalty of audiences.