a Wild Imagination
Spec Work — Andrews McMeel Universal
Sales & Marketing, Digital Assets · April 2026 · v1.0
Takes
a Wild
Imagi-
nation
clawing, scratching
her way out“
Innately hopeful and resolutely strong, these poems turn toward the optimism inherent in rebuilding the self — and in turn, the world the self moves through.
Spec · Nicholas Andriani · April 2026
Contents
- I.Title & Bibliographic Identity§1
- II.Visual Identity — Color System§2
- III.Visual Identity — Typography§2
- IV.Cover Design Rationale§3
- V.File Naming Convention & Asset Inventory§4
- VI.Asset Specifications — Retail & E-Commerce§5
- VII.Back Cover — E-Commerce Reformat§6
- VIII.Read Sample — Selection & Rationale§7
- IX.Amazon A+ Content Module Specifications§8
Title & Bibliographic Identity
Takes
a Wild
Imagi-
nation
| Title | Survival Takes a Wild Imagination |
| Subtitle | Poems |
| Author | Fariha Róisín (she/her) |
| Publisher | Andrews McMeel Publishing |
| Pub. Date | October 17, 2023 |
| Format | Trade Paperback |
| Pages | 120 |
| Dimensions | 6.8 × 4.9 × 0.4 in |
| ISBN-10 | 1-5248-7822-7 |
| ISBN-13 | 978-1-5248-7822-1 |
| Price (U.S.) | $16.99 |
| Price (Canada) | $22.99 |
| BISAC | POE023000 · Poetry / Women Authors POE005000 · LGBTQ+ Poetry |
| Territory | World English |
Short retail description: A poet and activist writing, praying, clawing, and scratching her way out of generational trauma — asking who her family is, how to love a mother no longer here, what it means to be Bangladeshi, what is a border. Innately hopeful, resolutely strong. An illuminating breath of fresh air.
Visual Identity — Color System
The reimagined cover operates in two distinct registers that digital assets must honor: the cover palette (dark, warm, cartographic — saffron and indigo against deep ground) and a secondary light-mode palette for interior/promotional contexts (parchment and ink with saffron accent). Assets derived from cover imagery use the dark palette; metadata pages, read samples, and editorial layouts use the light palette.
— PRIMARY PALETTE (cover-derived, dark field)
— SECONDARY PALETTE (light-mode / editorial contexts)
— COLOR USAGE RULES
Visual Identity — Typography
Takes
a Wild
Is that why it feels like grief?
— Fariha Róisín
Cover Design Rationale
The original cover is not referenced here — this reimagining departs from it entirely in visual language while remaining true to the text. The design goal: a cover that could be read as a physical object, a political document, and a wound simultaneously.
File Naming Convention & Asset Inventory
All digital assets for this title follow the Andrews McMeel standard naming convention encoding: imprint slug, title slug, asset type, variant, and version. This allows immediate identification across Title Management, Amazon Seller Central, and international e-commerce portals without opening the file.
AMP_SurvivalWild_CVR_Back_v1.jpg — back cover
AMP_SurvivalWild_CVR_Full_v1.pdf — full wraparound cover
AMP_SurvivalWild_ECOMM_BackCover-Reformat_v1.jpg — e-comm back cover
AMP_SurvivalWild_INT_Spread-001_v1.pdf — interior spread pp.1–2
AMP_SurvivalWild_INT_ReadSample_v1.pdf — curated read sample
AMP_SurvivalWild_APLUS_Hero_v1.jpg — Amazon A+ hero (970×300)
AMP_SurvivalWild_APLUS_Lifestyle-01_v1.jpg — lifestyle photography
AMP_SurvivalWild_APLUS_MapDetail_v1.jpg — cover art detail crop
AMP_SurvivalWild_THUMB_Square_v1.jpg — social thumbnail
AMP_SurvivalWild_META_TitleRecord_v1.xlsx — metadata record
— MASTER ASSET INVENTORY
| Filename | Asset Type | Dimensions / Spec | Platform | Status |
|---|---|---|---|---|
| AMP_SurvivalWild_CVR_Front_v1.jpg | Front Cover | 2550×3300 px / 300 dpi | All retail | Req. |
| AMP_SurvivalWild_CVR_Back_v1.jpg | Back Cover | 2550×3300 px / 300 dpi | Amazon, B&N | Req. |
| AMP_SurvivalWild_ECOMM_BackCover-Reformat_v1.jpg | Back Cover E-Comm | 1500×2000 px / 72 dpi | Amazon display | Req. |
| AMP_SurvivalWild_INT_Spread-001_v1.pdf | Interior Spread | 11×8.5 in / 300 dpi | Title Mgmt DB | Spec |
| AMP_SurvivalWild_INT_ReadSample_v1.pdf | Read Sample | 4.9×6.8 in / 300 dpi | Amazon Look Inside | Spec |
| AMP_SurvivalWild_APLUS_Hero_v1.jpg | A+ Hero Banner | 970×300 px / 72 dpi | Amazon A+ | Req. |
| AMP_SurvivalWild_APLUS_MapDetail_v1.jpg | Cover Art Crop | 600×600 px / 72 dpi | Amazon A+ | Req. |
| AMP_SurvivalWild_APLUS_Lifestyle-01_v1.jpg | Lifestyle Photo | 600×600 px min / 72 dpi | Amazon A+ | Req. |
| AMP_SurvivalWild_THUMB_Square_v1.jpg | Thumbnail / Social | 1200×1200 px / 72 dpi | Social / promo | Req. |
Asset Specifications — Retail & E-Commerce
Back Cover — E-Commerce Reformat
The physical back cover carries barcode, price block, publisher mark, and the tagline epigraph. The e-commerce reformat strips the barcode, scales the price block to a clean lock-up, and lets the epigraph — “writing, praying, clawing, scratching her way out” — breathe as a standalone statement image against the dark cover field.
clawing, scratching
her way out
— Production file: AMP_SurvivalWild_ECOMM_BackCover-Reformat_v1.jpg · 1500×2000 px · 72 dpi · sRGB
Read Sample — Selection & Rationale
For a 120-page collection, Amazon’s standard Look Inside window runs approximately 10–12% of total content — roughly 12 pages. The curation of those pages is the entire first impression. For this title, the goal of the read sample is to establish three things immediately: the visual design of the spread, the emotional register of the voice, and the first of the collection’s central questions.
— Representative interior spread mockup
Is that why it
feels like grief?
I wanted to be
tenderness itself —
the kind my mother
could not give
because no one
had given it
to her.
1
| Pages | Content | Include | Rationale |
|---|---|---|---|
| i–iv | Front matter — title, copyright, dedication | Yes | Standard; establishes publisher and series context |
| 1–2 | Opening poem — “Did I survive?” | Yes — Priority | Collection’s hook; grief/survival ambivalence stated immediately |
| 3–8 | Opening section — questions of family, mother | Yes | Establishes indigo/white spread design; sets thematic terms |
| 9–14 | Continuation — Bangladeshi identity, borders | Yes | Sustains momentum; ~10% of total; ends before resolution |
| 15+ | Remainder — survival, rebuilding, hope | Exclude | Preserve full-book purchase motivation; hope as earned ending |
Amazon A+ Content Module Specifications
This title’s A+ page should read as an extension of the book’s world — not a marketing page, but an atmospheric continuation. The cover’s cartographic metaphor is the design language across all modules. Buyers scrolling the A+ section should feel as if they’re moving through the book’s landscape before they’ve opened it.
Andrews McMeel Publishing mark, centered, white version on transparent background. Placed against the dark saffron field if module allows color; otherwise on white. Anchors the publisher brand before the editorial content begins.
The cover’s dark saffron-indigo field, title lock-up in Playfair Display on the left, a tightly cropped detail of the botanical/cartographic SVG on the right. This is the first thing a reader sees below the fold — it should feel like the cover opening into a wider landscape. No bullet points, no feature callouts. Just the title, the atmosphere, and a single line of author descriptor in DM Sans tracked caps.
Left: editorial copy in Fraunces italic, addressing the reader directly — in Róisín’s register: lowercase, searching, certain. Right: the map detail crop from the cover art, tight on the land-mass fracture and botanical forms. This module translates the cover’s visual metaphor into language for the reader who hasn’t yet understood what they’re looking at.
these poems turn toward hope. not the easy kind.”
Four images: (1) book flat-lay on warm-toned surface — parchment, botanical props, resonant with the saffron-ground palette; (2) close-up of interior spread, indigo left page visible; (3) author photograph — editorial, literary, direct gaze; (4) a detail of the cover art’s cartographic field, tightly cropped to show the latitude-line texture. These answer the question “what does owning this book feel like?” — essential for poetry, which is as much object as text.
A single blurb, large and typographically treated — not a list. Tarfia Faizullah’s endorsement is the right choice: it speaks to the collection’s core movement (grief to love; survival that gives back) and comes from a voice that signals literary seriousness. Set in Fraunces italic, saffron, on the dark field. One blurb done properly is more persuasive than four done cheaply.
— Tarfia Faizullah, author of Seam
Leave a Reply